- To raise awareness about the unhealthy, fattening foods that are taking over global food culture. These are highly rewarding, highly palatable, energy-dense foods that drive people to eat in the absence of hunger, and continue eating beyond calorie needs. In many cases, the foods have been specifically designed to maximize "craveability" and palatability.
- Because it's funny.
Without further ado... the first lucky winner:
The Lady's Brunch Burger
Yes, that is what it looks like: a bacon egg hamburger with donuts instead of buns. It was popularized by "Southern food" TV chef Paula Deen, who now has diabetes. Go figure!
If you have a food in mind that you think is worthy of Food Reward Fridays, please pass it along!