This week's lucky "winner"... ice cream!!
Ice cream needs no introduction. It makes adults stand in line for half an hour, and it makes kids run up and down the block. Ice cream makes us smile when we eat it, and cry when it falls on the sidewalk. The average American eats 13 pounds of it a year, up from 3 pounds per year one century ago (1).
Ice cream's power over us emphasizes its extreme reward value and palatability. Its attractiveness comes from the combination of emulsified fat, sugar, a nice texture, a pleasant flavor, and the cold sensation in the mouth.
It's no coincidence that ice cream is one of the most commonly sold snack foods, often placed near the checkout counter in convenience stores where it will maximize the chance of an impulse buy. Ice cream melts in the mouth, leaving no solids to fill the stomach and therefore providing very little satiety per calorie eaten. It's perfectly designed to bring pleasure without fullness, so you don't have to stop eating.
The best thing about ice cream is that it helps you lose weight, as explained in this ad sponsored by the sugar industry: