This week's lucky "winner"... the KFC Double Down Dog!!
Double down, v.: To double or significantly increase one's wager, risk, investment, or commitment. Originates from gambling.
It's not often that a commercial product gets an honest name. The Double Down Dog, as its name suggests, has the consumer take a risky gamble with his body weight and health. It's also a gamble by KFC that its customers don't give a rat's ass about their health.
In case it's not obvious from the photo, the Double Down Dog is a hot dog with a fried chicken "bun". Why would anyone eat such a thing? The Double Down Dog is extremely calorie-dense, with lots of fat, salt, and a crispy fried starch shell. While it may not appeal to most of us, for some people that's a powerful enough combination of reward factors to motivate purchase and consumption. Being a contrarian may be an even stronger motivation.
Fortunately, it's only available in the Philippines... for now.