This week's lucky "winner"... the Cinnabon cinnamon roll!!!
The Cinnabon website boasts of "irresistible obsessions". Make no mistake, this food is carefully crafted to exert the maximum possible influence on your reward circuits, reeling you in to purchase and consume. Pastries are one of the most rewarding foods, due to the calorie-dense-combination of starch, sugar, and emulsified fat. In this case, succumbing to temptation will cost you 880 Calories-- pretty hefty for a snack!
The texture may also play a role. In his book The End of Overeating, former FDA commissioner David Kessler explains how certain doughy, easy-to-chew textures can increase our drive to eat. It's not something that has received a lot of scientific research, but the food industry is well aware of it.
For those of you who don't live in the US, Cinnabon is ubiquitous in malls and other shopping areas, and its cinnamon aroma wafts into the noses of passers-by.
Thanks to WHS reader Paul Malan for the suggestion.