While not as appetizing looking as the Monster Thickburger, poutine is probably more popular. For those who aren't familiar, poutine is a large plate of French fries, topped with gravy and cheese curds. It originated in Quebec, but has become popular throughout Canada and in the Northern US.
Poutine shows that hyper-rewarding, hyperpalatable junk food doesn't have to be corporate. It also comes from restaurants and even our own homes.
Poutine is often consumed late at night while inebriated. Alcohol facilitates poor food choices by increasing impulsiveness and perhaps also hunger. When drunk, people don't go for celery sticks and hummus-- they go for the most energy-dense, highly palatable food available. It's interesting that one would actually be more inclined to eat after consuming hundreds of excess calories from alcohol, but it is a fact. In Seattle, a large number of late night hot dog vendors make a living off this phenomenon by setting up outside bars.